The Canadian dollar may keep you out of the United States.
But, it may also keep your favourite band out of Winnipeg.
Kevin Donnelly of True North Sports and Entertainment says when the loonie is low, it’s tougher to pay for big talent.
That’s because they’re paid in US funds, which makes it more expensive here.
“It doesn’t make the prospect of importing foreign talent, whether they’re American or European, to Canada, it doesn’t make that challenge any easier,” Donnelly tells 680 CJOB.
Donnelly says if an artist charges a set cost in US dollars, to break even, concert ticket prices need to go up, or the artist needs to agree to take a pay cut.