MANY advertisements we see these days are commercials for products, disguised as public service announcements or lifestyle advice vignettes.
An Australian food company has not only released what is a thought provoking video and research paper about dinner time habits. I am sure it is at the same time hoping to sell a few more pre-packaged meals as they educate and inspire.
Here is an excerpt from the report “… when I reviewed the research, what immediately stood out was that three quarters of Australians wanted to change something about their household dinners, but that many of these changes focus on how we eat not what we eat: more laughter, fewer complaints, everyone being at home, less effort.”
It’s the last part “less effort” that MasterFoods would love for you to embrace. Don’t get me wrong. The message in the video is brilliant and seemingly unexpected. BRAVO! It’s important to note that as mush as MasterFoods enjoys spreading the warm and fuzzy feelings its “viral” video is conveying, that is not its prime objective.
I have zero problem in corporations using this type of marketing techniques to get us thinking, to get us talking. So thank-you Master Foods for THAT!
Meal times have become fractured, and have definitely changed over the generations. To me that isn’t a good thing.
Realizing our children crave more not less than this type of interaction should be enough to have us thinking; AND talking.