One of the world’s most popular social media platforms is celebrating a major milestone.
The first tweet was sent on Twitter exactly ten years ago today.
A lot has changed since it’s infancy, as it’s now the tenth-most popular website in the world in terms of traffic.
But as is the case with a lot of popular sites and apps, monetizing it has proved challenging. Twitter filed for an IPO in 2013, but when they filed their first results as a public company, it showed a net loss of $511-million in the fourth quarter of 2013.
“As they knew from the beginning, Twitter has always been mostly noise,” explains tech expert David Papp. “But if you can follow the relevant accounts, that’s where you find out the latest in news. People will find out about earthquake tremors before they actually feel them. It’s fascinating to be able to scan all kinds of websites. There’s value there, but the question is, ‘How do you monetize it?'”
Papp says that the very nature of Twitter works against it when it comes to bringing in cash.
“It’s not as visual and not as graphical and doesn’t have all this stuff that Facebook has going for it. I guess the big question they’ve been asking lately is do they break past that 140 character limit or not?”
There are over 10,000 tweets sent out per second, and the medium has a major impact when it comes gauging public interest in essentially any topic imaginable.
“People use Twitter to monitor the pulse of the nation. Let’s say a new TV series airs. They use Twitter to monitor whether people liked the pilot or not of that TV series. They can tell when people are interested when Obama goes out and does a speech or Justin Trudeau does a speech. It’s absolutely fascinating.”