You may not know much about Sweden, but the Nordic country wants to change that with – perhaps – the best tourism campaign yet.
Sweden now has a phone number you can call to talk to a random Swede. When you call the number, you will reach one of its citizens, who has the corresponding app on their phone. Curious about the best city to visit? Where should you stay? What are some little-known hot spots? A random Swede will be happy to help you.
Just call +46 771 793 336. The call isn’t free, but you can use Google voice at a rate of 1-cent a minute for international calls.
This costs Sweden nothing. And whether or not it will boost its tourism, who knows. But its definitely boosting its international profile today. So what do you think, should Winnipeg try this out?