Canadians are digging deep into their pockets to help out the victims of the Fort McMurray wildfires that have devastated the northern Alberta town.
Red Cross is reporting $30 million in donations for the relief effort in the northern Alberta community.
The organization reports that more than 100,000 people on Thursday alone texted his organization to donate.
The Red Cross has registered 14,000 families that need help and volunteers are trying to reach out to others that need assistance.
Both the federal and Alberta governments have promised to match all donations to the Red Cross. The Notley government has already approved an aid package $100 million for those displaced.
“The Government of Canada will match every dollar donated to the Canadian Red Cross in support of the Fort McMurray relief effort,” Prime Minister Justin Trudeau said in a statement.
The commitment will apply to each donation made within Canada between May 3rd and May 31st and there will be no cap on the federal government’s contribution, according to Trudeau.
“We applaud the Government of Alberta, who has also agreed to match donations. As a result, for every dollar donated by Canadians, the Red Cross will receive a total of $3.”
Fort McMurray Mayor, Melissa Blake was emotional in the face of the unprecedented support.
“If you see me in weak moments it’s because I’m absolutely overwhelmed by what we’ve received,” Blake said.
One of Canada’s largest breweries has donated up to 200,000 cans of drinking water to firefighters and evacuees affected. Labatt says more than 2,880 cases of water were shipped out Friday from distribution centres.
Information on how to donate can be found here.