This billboard in Toronto, which looks like it’s promoting texting and driving, is really promoting living. But a lot of people are upset by this ad. What do you think: Effective or dangerous? I’m taking your calls and texts (but not if you’re driving), after 1pm: 204.780.6868.
In case it’s too hard to read that picture, here’s what it says:
If you’re here, you’ve probably seen our “Text and Drive” billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you’d be right.
It is a horrible thing for a funeral home to do.
But we’re not a funeral home.
We’re just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That’s right. More. And while most people wouldn’t even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That’s more than half of the drivers on the road today risking their lives, their passengers’ lives and the lives of their fellow motorists and pedestrians.
Which should make you even madder than our billboard did.