OTTAWA – There is a plan from the Trudeau Government that would require plain packaging for all tobacco products.
The proposal would see standard box sizes while banning colours, logos and graphics on all package.
Canadian Cancer Society’s Rob Cunningham tells Winnipeg’s Morning News they want to discourage smoking, not promote it.
“So if you had plain packaging, although the health warnings would stay on the package, the rest of the package would be an unattractive brown for all brands,” said Cunningham.
Canada’s Health Minister announced details Tuesday on ‘World No Tobacco Day’.
Cunningham adds the proposal continues to the crackdown on tobacco advertising.
“The package is the most important type of tobacco advertising that remains because it conveys a positive brand message,” he said.
This plan will not come without a fight. Imperial Tobacco has already announced they will fight what it calls any excessive, ineffective regulation arguing it has the right to brand the products like any other company.
Cunningham expects that to be a losing battle.
“For example, Australia has required plain packaging since 2012, the courts there have rejected the tobacco industry claims,” Cunningham argued.