Winnipeg – The Winnipeg Blue Bombers went into Sunday’s 53rd edition of the Labor Day Classic in Regina with heavy hearts after hearing of the passing of former Executive Vice President of Marketing and Branding, Jerry Maslowsky.
Blue Bombers President and CEO Wade Miller told 680 CJOB from Regina, “It’s unfortunate that he left us so early. On behalf of the entire Organization our thoughts and prayers are with his family. It’s a big loss to Manitoba.”
The beloved CEO of Variety- The Children’s Charity of Manitoba had been diagnosed recently with an inoperable form of cancer. 680 CJOB’s Voice of the Bombers Bob Irving said there were very few people he knew who cared as deeply about the Winnipeg Football Club as the man known as “Jerry Maz”. “Jerry played a key role in the resurgence of the Bombers after the team’s tough times in the late 90’s,” said Irving prior to Sunday’s Broadcast from Taylor Field at Mosaic Stadium. “He spent more than a decade as their marketing director and oversaw many key initiatives. It’s fitting the Bombers will wear decals on their helmets today, with the initials J.M.”
Photo Permission of Variety-The Children’s Charity of Manitoba
During 680 CJOB’s Pre Game Broadcast from Regina, Bombers GM Kyle Walters says Jerry Maslowsky was one of the first people he met when he joined the organization in 2010. “You know good people when you meet them,” recalled Walters. And that’s not an act, you know what I mean. One of those guys where you ask, is that for real? Can someone be that nice, that consistently, all the time. A die-hard Bomber fan and a good, good man is the way I would sum it up.”
Bomber Hall of Famer, soon to be CFL Hall of Famer, and current 680 CJOB Football analyst Doug Brown says Maslowsky was an open door guy he could go and see anytime. “He just cared about people. He wanted to know how you were doing, what he could do to help you. He was just vibrant, so genuine. Really the soul of an organization like the Winnioeg Blue Bombers. You talk about bleeding Blue and Gold. He came up with a lot of those spectacular marketing mantras over the years. It’s a tremendous loss.”
Prior to his time with the Blue Bombers and Variety, Jerry also worked in the media for CKND TV and 680 CJOB as well as the 1999 Pan-Am Games Society.
Jerry Maslowsky will be missed by all who knew him, and our sincere condolences to the family and multitude of friends he has left behind to grieve his loss.