Marketing for tourism in Manitoba is getting a big boost.
The province is increasing funding to Travel Manitoba by over $3-million.
96 per cent of tourism tax revenue goes to the province while the other four is reinvested in marketing.
Travel Manitoba CEO Colin Ferguson says this model is predicated on success.
“As more revenue is generated by industry, more revenue goes back to the government, of which a percentage shows up as an increase to Travel Manitoba to help market the province.”
Ferguson says the funding boost will help them keep up with the rest of the country.
“Travel Manitoba was the least-funded provincial marketing organization in the country. It made it difficult for us to be competitive in terms of the amount of advertising and marketing we had to encourage people to come to Manitoba.”
The increase means being able to step up efforts in Canada, the US and even in Europe and China.
Ferguson is especially excited about marketing south of the border, where he expects people will be willing to take advantage of the weak Canadian dollar.