Asper Students Perfect The Elevator Pitch
What can you accomplish in an elevator ride? A group of Asper Business School students can now pitch an entire business idea. The goal of an elevator pitch is to get a potential investor wanting more information after a conversation as brief as an elevator ride. So the students took the challenge literally, pitching their idea to two judges in an elevator that went from the 27th floor of the Richardson Building down to the lobby and back up – almost 60 seconds. Liam MacCormack...

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